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Off the Court, On the Brand: How Racket and Apparel Sponsorships Shape Tennis
While tennis is a game of skill and strategy, it it not the only factor at play. The brands associated with the game are equally significant. Racket and apparel sponsorships are a major part of professional tennis, influencing not only player image and performance but also the trends and choices that fans follow around the world. Why Sponsorships Matter Top players are often signed to multi-million-dollar contracts with racket and apperal companies. These are not just financi
Marshall Hulett
19 hours ago2 min read
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